Project: Global Travelers Cheques Acceptance Campaign
Client: Fortune 100 Financial Services Company

This global campaign to teach merchants how to recognize
and accept Travelers Cheques ran between 2000 and 2005.
The initial campaign includied the global strategy, lead creative, localization, and
fulfillment. The campaign was used in 140+ countries and
territories.

Campaign Results:
Initial campaign executed regionally by local agencies in each market:
The original campaign was produced for the U.S.market, after which samples and raw photos were sent to each country where regional offices hired local agencies to produce the materials.

• Produced on a centralized global budget
• 6+ months delay in ’Äúforeign’Äù markets
• Inconsistencies in branding, messaging, and quality
• Some markets not reached

Similar campaign executed globally by DIALECT:
Three years later, Dialect centrally produced a similar campaign covering 140+ markets in 30 languages.

• Realized cost savings of 50% over initial campaign
  
• Produced on a centralized global budget
  
• Simultaneous global release
  
• Dramatic improvements in branding, messaging, and quality
  
• Extended global reach to all markets

Case Study: Global Non-Profit Organization

Interactive:
Global Non-Profit Organization.
100,000 pages of magazine content in 12 languages adapted for use on the Web.